simple moments impact lives everyday


Fireman Rob Foundation Mission

"Spreading our passion of being part of something bigger, one bear at a time,

delivering smiles to children in hospitals and throughout the world."

Robert "Fireman Rob" verhelst - the founder

He has established himself as an inspiring voice for following and defining your passion, then putting it to action. He lives and speaks on the principle of Action Based Living through Engaged Passion. His life experiences range from performing 8 days of search and recovery after the September 11th attacks to being a 15 year career firefighter in Madison, Wisconsin to having served in the United States Air Force.  In 2015, Fireman Rob became the Guinness World Record Holder for Most Ironman 70.3 Triathlons in one year, while inspiring tens of thousands by doing each run portion in his fire gear.

Since 2011, Fireman Rob solidified himself as a key motivational influencer worldwide through doing over 18 Ironman, 28 Half Ironman, and numerous endurance races in his 50 lbs of firefighter gear for all of the running portions of each race. Along with motivating others along the way, his passion is about his children and others.  In 2013, the Fireman Rob Foundation was created to help children in hospitals throughout the world with a SMILE by delivering Gund Teddy Bears.  Fireman Rob understood the simple act of putting a SMILE on a children dealing with illness or depression is medically proven to strength their immune system & create a positive effect on their minds...if even for a moment.  He has created a movement which people from all walks of life are finding their passion and paying it forward through their own positive actions. The mission of Fireman Rob is clearly defined by his speaking, his actions and his drive: "Your strength is in your passion, now go an make your life ABLE.”

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